• Let's create your company. 

First: 

• name

Characterisations:

• type 
• purpose
• size
• nationality
• business sector
• location 
• resources: human, financial, technological, material, immaterial

SWOT:

• Strengths and weaknesses: (internal) we consider the resources -> Distinctive skills (1 or 2): what makes this company better than the others
• Threats and Opportunities: (external) we consider the business sector (PESTEL) -> Key Success Factors: what needs to be implemented to succeed in this market